AI Commitment
A formal pledge made by an individual, organization, or government to uphold specific principles, practices, or initiatives related to artificial intelligence.
Why It Matters:
Our AI commitment holds us accountable to our clients, ensuring they can trust that we use AI exactly as we pledge.
Privacy Standards
Our privacy standards hold us responsible for data security, ethical data use, and regulatory compliance, ensuring that our AI use has safeguards against the client's sensitive information.
Why It Matters:
The world of AI technology, tools, and compliance is constantly evolving and often unclear. We prioritize privacy and stay ahead of these changes, ensuring our clients remain informed, secure, and confident that their data is in trusted hands.
Core Values
Specific, guiding values that we align with deeply—values that drive every decision, draw every boundary, and drive every AI-driven action in our company.
Why It Matters:
By sharing our core values and staying true to these principles, we partner with companies that understand, respect, and align with our deeply held beliefs.
Ethics & Responsible Use
Ensuring fairness, reducing bias, and using AI as a force for good is the responsibility of every company leveraging this technology. A policy serves as a transparency framework, outlining how AI will be used, its intended purpose, and the boundaries that will not be crossed.
Why It Matters:
AI’s impact depends on how it’s used. By committing to ethical AI practices, we ensure that our use remains transparent, fair, and aligned with real human needs—and we only work with companies that share this vision.
What they are, and why they matter
What they are and why they matter.
Generative AI Standards
The Dragonfly Theory Marketing Agency AI Commitment
We believe AI should elevate creativity, amplify brand impact, and fuel smarter marketing—never overshadow the human touch that gives it soul. Our commitment is to harness AI with purpose and integrity, ensuring that every choice in strategy and design is a reflection of our values and our clients’ vision.
At its core, marketing is about one powerful thing: human to human connection. We exist to amplify that connection, using AI as a tool to make it stronger, more meaningful, and more impactful than ever before.
Human-Centric
We will always put people first—valuing the emotions, contributions, and well-being of both our employees and clients above business gains.
Intentional
We intentionally choose when and how to use AI, ensuring that every application serves a clear, meaningful purpose.
Transparent
We will always be truthful and transparent with our clients about what’s being done by human and what's being done by machine.
Empowering
We will continuously learn and stay ahead so that we can serve as trusted guides for our clients. It is our responsibility to share our knowledge at every opportunity.
Core Values
Privacy Standards
✔ Secure AI Implementation
We handle company data with care, security, and ethical intent, so that there is no risk for exposing sensitive information.
✔ Regulatory Compliance
We do not act as legal representation, however as privacy and intellectual property laws are constantly evolving, and we stay abreast of changes to ensure that our marketing and branding strategies remain compliant—especially in areas like brand identity, logo design, and AI-generated content where copyright and trademark considerations are essential.
✔ Our Client Obligation
We make it our practice to keep clients aware of the evolving landscape of privacy and compliance standards, and intellectual property considerations in branding and content creation. This gives our clients a clear and strategic advantage.
Ethical & Responsible Use
We believe AI should be used with integrity, transparency, and deep respect for the people it impacts—from the brands we partner with to the audiences they serve. AI should enhance creativity, build trust, and foster meaningful connections, advancing society as a whole in a responsible and conscientious way.
At Dragonfly Theory Marketing have a formal AI Ethics & Responsible Use Policy that we sign with our clients. This policy clearly outlines how we implement AI, what we use it for, and the ethical boundaries we uphold.
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